Protect Your Brand Identity with Trademark Registration

Think of a bite-marked fruit associated with Apple computers; it’s an example of a unique symbol that is trademarked. The distinctive Apple logo is a unique symbol because it creates immediate brand and product recognition for consumers.

Trademarking is an important step for protecting your brand identity. It will stop competitors from poaching your customers by imitating your brand. It can also offer you some protection if those copycats do something reputation-damaging.

Federal trademarks provide legal protection for your brand in the entire United States, and helps guard against counterfeiting and fraud. It also gives you the ability to sue your competitors for stealing your ideas.

Ward Off Copycats
You will have exclusive rights to the names, slogans, and logos of your brand.

Bulletproof Your Intellectual Property
Protect your brand identity and make it easier to sue your competitors who steal your ideas.

Save Your Time & Money
Save yourself from the hassle of expensive redesigns after finding out you’re violating existing trademarks.

® Trademark Registration Symbol
Once you register your trademark, you can use the ® trademark registration symbol which tells others to back off your brand, and makes your brand look more credible.

Everlasting Investment
Trademarks last forever, as long as you are still using it and file your maintenance documents.

Any person that claims to be a proprietor of a mark or is proposing to own the idea can apply for trademark registration. The application should clearly state the trademark, the services or goods, the address and name of the application and the period of use of the mark with a signature.

If you’re introducing a new brand identity or planning on offering newly branded services or products, you should consider getting your trademark registered to protect your business from copy-cats and competitors.

You can easily stop someone from using your trademark if you can prove that you were the first user of the trademark and that both names are bound to create confusion among consumers.

Of course, the Federal Registration will have a better mechanism to stop infringers. You will also have the common legal rights to stop them while you conduct legal business.

No, if you’re a U.S. citizen, you don’t need an attorney to file your trademark application. However, given the high rejection rate, office actions, and limited number of attempts available, it’s highly recommended that you hire professionals to prepare your application.

A trademark expert takes care of your application just like an attorney – only without costing you an arm and a leg.

But, if you are a foreign-domiciled trademark applicant, you must be represented at the USPTO by an attorney who is licensed to practice law in the United States.

No, we are not a legal firm, and we do not offer legal advice. However, our professional team of trademark registration experts have helped over 50,000+ business owners register their trademark.

They know the ins and outs of trademark registration, and know exactly how to maximize your chances of getting the trademark registered.

The total time for an application to be processed may be anywhere from six months to several years, depending on the basis for filing and the legal issues that may arise in the examination of the application.

Trademark
A trademark generally protects a word, phrase, symbol and/or design that distinguishes the source of the goods -- what we think of as brand name and brand recognition. A trademark, if properly maintained, can last forever.

Patent
A patent generally protects an invention, including the functionality or design, or in other words, “any new and useful process, machine, manufacture, or composition of matter, or any new and useful improvement thereof.” 35 U.S.C. § 101. A patent typically gives the owner the exclusive right to manufacture products or employ processes covered by the patent for 20 years from the earliest priority date.

Copyright
Copyrights generally protect artistic works such as books, photographs, arts, movies and music.

It can last up to 10 years. The registration can easily be renewed so long as you have made sure to maintain an uninterrupted use of your trademark in interstate commerce.